I've followed the Invisible Children's cause for a couple years now and its progress is astonishing. I have friends who have worked and attended events, and I have seen events myself. This cause is geared towards the young people of our generation, the people who have grow up alongside technology. We need to take advantage of what we have.
Videos like this ( http://vimeo.com/invisible/kony2012) pretty much sum up the reasons why I majored in Mass Media. A 30 minute video of graphics and dialogue can open your eyes to the inhumane struggles of those around you. 30 minutes of coverage on an important subject can reach hundreds of people within seconds. Unfortunately some people will think 30 minutes is too long and will decide not to watch this, which is fine, but what's sad is that those very same people can dedicate an hour or more to television shows about "the Housewives of who gives a rats ass."
After spending some time in South Africa and seeing the townships, segregation, and poverty it completely opened up my eyes and made me aware of how lucky we are to live in a nation where things of this nature don't happen, especially under these conditions. While South Africa isn't being directly affected other parts of Africa are and these people need the help of those who can afford to help. This doesn't mean you have to donate money but it does mean that you should open your eyes and ears and become aware of what's going on around you. You could help raise awareness for those who can't raise it for themselves. Educate yourself and inform others.
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